Now that you’ve thought about what you want to achieve with social media and who your target audience is it’s time to start deciding what social media platforms your company should use. Each platform has their own characteristics and their users expect to see different types of content and create different types of relationships depending on … More Which Social Media is for you?
If the previous post convinced you that your business needs to be on social media your first reaction maybe to start creating accounts on all social media platforms you know. If this is your case, please give full attention to the next line: STOP! The reality is that SMBs do not have the resources to … More Define your strategy before anything else
The world is changing, and so is how people stay informed. Not so many years ago if a business wanted to get in touch with potential customers they had few options. For a B2C businesses traditional marketing activities was the way to inform the potential customers, such as using television, radio, printed media, distributing flyers, … More Why Social Media for SMBs?